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Madrid, Spain - October 19, 2025: Liga match between Getafe FC and Real Madrid played in Getafe. Real Madrid players during the match. Professional soccer. EA Sports Liga 2025, 2026.
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Asia
Time to read: 4 min
Mbappé and La Liga try to contain China fallout after 'dictator' comment
October 27, 2026
Image of the NBA.
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Basketball
Time to read: 3 min
NBA signs prediction market deals with Kalshi and Polymarket
October 27, 2026
Partnership Playbook, NBA
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Basketball
Time to read: 6 min
Partnership Playbook: Nestlé’s NBA deal, Relevent’s UEFA win and Uber Eats
October 14, 2026
EuroLeague rejects NBA merger
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Basketball
Time to read: 4 min
Why NBA Europe is courting EuroLeague and football’s support
October 6, 2026
NBA Las Vegas team
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Basketball
Time to read: 5 min
NBA has three-group shortlist for Las Vegas expansion team
September 30, 2026
MLB private equity rule change
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Baseball
Time to read: 3 min
MLB the latest league to allow a greater slice of the pie to private equity
September 24, 2026
Clippers, Leonard & Ballmer charged by NBA
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Basketball
Time to read: 4 min
Clippers’ fined record $30m and lose 5 draft picks after NBA rule breach
September 3, 2026
Timberwolves new ownership
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Investment
Time to read: 5 min
Timberwolves latest NBA team to see new ownership and valuation increase 
August 26, 2026
Los Angeles Lakers sold for $12bn
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Basketball
Time to read: 6 min
The Lakers sold for NBA record - again - to Iger and Kushner
August 14, 2026
An zoomed image of athletes hands on the start line of a track with the words sideline moves over the top
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Latest News
Time to read: 6 min
Sideline Moves: Arsenal commercial chief set to exit
July 17, 2026
Las Vegas, Nevada, USA cityscape along the strip at twilight.
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Investment & Strategy
Time to read: 3 min
Why a bidding war may ensue over the NBA’s newest team in Las Vegas
July 13, 2026
Image of the NBA.
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Europe
Time to read: 4 min
The reformation of the NBA is centred around European and US growth markets
July 2, 2026
Top 10 most ridiculous 'official partner' titles in sport
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Advertisement
Time to read: 5 min
The 10 most ridiculous 'official partner' titles in sports
June 19, 2026
NBA Finals champions Knicks breaks records
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Broadcasting
Time to read: 3 min
New York Knicks fever breaks several NBA Finals records
June 18, 2026
US sports expansion explained
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Commercial
Time to read: 8 min
How US sports expansion works: from the NFL to the NBA
June 12, 2026
NBA team sponsorship revenue
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Commercial
Time to read: 3 min
NBA teams are placing more value in single, long-term sponsorship deals
June 10, 2026
Timberwolves new ownership
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Basketball
Time to read: 4 min
NBA Europe “on track” as Lakers star acquires Italian team
June 5, 2026
Image of Terry Rozier from 2017 when he used to play for the Boston Celtics
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Integrity
Time to read: 4 min
Prosecutors escalate Terry Rozier case with $100k sports bribery charges
May 29, 2026
Victor Wembanyama playing in Europe before being drafted into the NBA
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Basketball
Time to read: 7 min
NBA Europe reveals financial model committing $3bn to the project
May 12, 2026
Image of Las Vegas where the NBA is planning expansion
05:51
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Basketball
Time to read: 3 min
Vegas NBA expansion team draws one Lakers legend, repels another
April 28, 2026
Sports media rights
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Data
Time to read: 3 min
Sports media rights surge masks deeper shift in media power
April 10, 2026
Partnership Playbook: Bale, beIN and ESPN
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Features & Analysis
Time to read: 6 min
Partnership playbook: American Express, Google, WSC Sports and more
April 1, 2026
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Most Read
1
MLB regional broadcast rights hold firm at $1.6bn
2
How much will clubs pay under the IFR’s levy?
3
Q&A: Inside West Ham's 'boundary-pushing' fan beer launch
4
Partnership Playbook: Racing stripes, yoghurt and F1 points
5
USL links new branding to promotion and relegation plan
6
Sideline Moves: Eintracht Frankfurt top job taken by Hellmann as Krösche exits
7
US Ski & Snowboard tackles fragmented sports rights
Features
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
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Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
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Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026